(SPOT.ph) One of sportswear's most widely recognized names is Adidas, which has long been a popular brand in the Philippines—you’ll find their outposts located all over Metro Manila and beyond. Now, they're stepping up their game with a cool new store they're calling the Adidas Brand Center. Opening on October 22 in Glorietta 3, Makati City, the space will be the sportswear label's biggest branch in the Philippines. But it's much more than just a store.
PHOTO BY Ashley Martelino
Here's what to expect at the Adidas Brand Center in Glorietta 3:
It's fully stocked with all the Adidas finds your heart could desire
This Adidas Brand Center will house the largest collection of Adidas productsin the Philippines, offering a diverse range of activewear pieces, shoes, and accessories for a variety of physical acitivities. Their lineup will include exclusive gear made for golf, outdoor activities, and more that you won't find anywhere else in the country.
The first thing you'll see when you enter is the men's section—just look at how wide the space is.
PHOTO BY Ashley Martelino
They've got a wide selection of styles for a variety of sports and outdoor activities.
PHOTO BY Ashley Martelino
It's a well-known fact that Filipinos love basketball—so it's no surprise that a huge part of the store is dedicated to it.
PHOTO BY Ashley Martelino
Be sure to check out their line of golf apparel, which is exclusive to the Adidas Brand Center.
PHOTO BY Ashley Martelino
Walk a little deeper into the store and you'll find the women's section.
PHOTO BY Ashley Martelino
You'll swoon over all the colors, patterns, and silhouettes they've got lined up.
PHOTO BY Ashley Martelino
If you love anything pink, you'll have lots to choose from!
PHOTO BY Ashley Martelino
They carry fan-favorite collections like the Formotion line.
PHOTO BY Ashley Martelino
Don't miss out on their collaborative collections like these pieces made with design house Marimekko.
PHOTO BY Ashley Martelino
The kids' section has some pretty cool finds, too—check out the colorful Adidas x LEGO Collection!
PHOTO BY Ashley Martelino
All over the Adidas Brand Center, you'll find walls stocked end to end with sneakers.
PHOTO BY Ashley Martelino
We've got heart eyes for this display dedicated to Adidas Originals sneakers.
PHOTO BY Ashley Martelino
Sneakerheads, there's something for you in every corner of the outpost.
PHOTO BY Ashley Martelino
Be sure to check out the sneakers lined up in front of LED walls—these displays highlight Adidas' newest styles and innovations.
PHOTO BY Ashley Martelino
The Adidas Brand Center is made up of 12 "Moment Areas"
Spaced out around the Adidas Brand Center will be what the brand calls "Moment Areas"—12 of them, to be exact. These may be decorative spaces for lounging or taking photos, areas for specific types of clothing and services, or even thoughtful displays on Adidas' advocacies as a brand.
You could liken the process of exploring the Adidas Brand Center for the first time to that of walking into a very deep cave—if the cave was well-lit and filled with activewear, that is. But what we mean is, the space is structured to feel as though you're going through a long, winding, and seemingly unending tunnel. Each time you think you've come to the end, you'll find that there's still more to go. And as you trudge through the Adidas Brand Center's snaking walkways, each turn will treat you to a new space, each made distinct with its decor and displays. Those spaces are the Moment Areas. At certain points, you may not be able to tell where one starts and another ends, but don't worry about it. Just enjoy the exploration.
Despite how large the space is, we guarantee its thoughtfully designed sructure will keep you from getting lost—and the Moment Areas will be your guiding force as you make your way through the store.
Here are a few of the Moment Areas you should check out:
The Adidas Hoops area—dedicated to all things basketball—features a giant artwork on the floor by contemporary group Aral Cru.
PHOTO BY Ashley Martelino
Take a closer look and you'll see the piece features animals native to the Philippines rocking basketball attire.
PHOTO BY Ashley Martelino
The City Shop is where you'll find Adidas clothing and sneakers made in collaboration with local artists.
PHOTO BY Ashley Martelino
You'll also find a space called the Hype Wall, which currently highlights Adidas' collaboration with Filipino toymaker Quiccs.
PHOTO BY Ashley Martelino
Beside the Hype Wall is a cool display dedicated to Quiccs' work with the sportswear brand.
PHOTO BY Ashley Martelino
When entering the women's section, you'll want to pass through an IG-worthy spot called the Women's Ramp.
PHOTO BY Ashley Martelino
It leads right up to the area that houses most of the women's apparel.
PHOTO BY Ashley Martelino
There's also the Originals Ramp by visual artist Kris Abrigo, located in a part of the store that's all about Adidas Originals shoes and apparel.
PHOTO BY Ashley Martelino
The Adidas Brand Center also has some picture-perfect fitting rooms, which are included in the list of 12 Moment Areas.
PHOTO BY Ashley Martelino
At the kids' section, you'll find a fun spot where the little ones can play an interactive game.
PHOTO BY Ashley Martelino
Right by the Originals shoe display, we spotted a sitting area where you can chill and even read—there's a book all about Adidas' founder on the table.
PHOTO BY Ashley Martelino
You can customize pieces at the Maker Lab
The Maker Lab—another one of the 12 Moment Areas—is where you can customize Adidas products with cute decals and stickers. The space has its own dedicated staff members to help your personalize your new purchases right away. Just keep in mind that the service is mostly just for clothes and bags.
Pass by the Maker Lab before you head out to customize your new clothes and bags!
PHOTO BY Ashley Martelino
Check out some of the colorful decals you can use to personalize your clothing.
PHOTO BY Ashley Martelino
The store highlights Adidas' dedication to sustainability
The Adidas Brand Center will be home to what's been dubbed the Sustainability Ramp, which the sportswear manufacturer describes as the store's "pièce de résistance" due to the fact that it represents their primary advocacy. The ramp is also one of the store's Moment Areas, but out of all of 12, it's the biggest and most eye-caching.
The tunnel-like space is made entirely out of rattan handwoven by the Argao weavers from Visayas. As you walk down the ramp, you'll see it's filled with screens and displays that showcase the issue of marine plastic pollution. The immersive visuals are a Adidas' way of encouraging conversations about sustainability and our capacity to enact change.
Take a look:
You'll find the Sustainability Ramp right at the heart of the Adidas Brand Center.
PHOTO BY Ashley Martelino
Take a walk through the tunnel to learn more about marine pollution and Adidas' mission to help lessen it.
PHOTO BY Ashley Martelino
The brand's dedication to lessening plastic waste and ocean pollution is the reason many of their clothes and shoes make use of recycled or eco-friendly fabric.
PHOTO BY Ashley Martelino
The Adidas Brand Center opens on October 22 at 2/F, Glorietta 3, Makati City.
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