Thursday, January 14, 2021

Yup, Meatless Chickenjoy Might Soon Be a Thing

PHOTO BY Jollibee ILLUSTRATION Warren Espejo

(SPOT.ph) If you've resolved to eat less or no meat in the future—whether for ethical, environmental, or health-related reasons (or just because!)—you may have found yourself struggling to stick with your resolution when the hankering for Jollibee's crispy-on-the-outside, juicy-on-the-inside Chickenjoy hits. Hey, you're only human, after all—and the famous fried chicken is truly irresistable stuff! Here's some good news, though: you might soon be able to sate the craving without having to turn to meat. Cargill Philippines—the company that supplies chicken to Jollibee—has expressed their desire to tap into the plant-based, meat-free market soon.

Would you try chicken-free Chickenjoy?
PHOTO BY Jollibee

"These alternative proteins gives us consumers healthy choices... and these types of developments for alternative proteins... and innovations are things that excite Cargill as a food company," said Cargill Philippines' President Sonny Catacutan in an interview with ANC's Market Edge on January 14. Catacutan says Cargill has "participation in plant-based protein somewhere in the world"—but not yet in the Philippines. "But yes, definitely this is an interesting space."

As for when it'll happen? "I think there’s already an ongoing discussion and interest because of our participation somewhere else," said Catacutan in the same interview. "But as for the date... that’s still in the works." Still, our fingers are crossed (#manifestations) that this takes place very soon!

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Source: Spot PH

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