Wednesday, May 5, 2021

This Sanitizer Ad Feels...a Little Dirty

(SPOT.ph) Today in "Commercials That Cross a Line We Didn't Know Existed" is a truly cinematic masterpiece about forbidden love—between an alcohol and a moisturizer. Literally. We just spotted this crazy ad from Hygienix Philippines and we just need to share the erm, experience. It's a lot to unpack so you may want to sit down for this.

filipino commercials
Get it?
PHOTO BY Twitter / Hygienix Philippines

The very aptly named commercial stars a bottle of alcohol and a bottle of moisturizer. The two are very much in love—are you still with us here?—except that the moisturizer's parents don't approve. So, of course, the next logical step is to elope. 

The story and dialogue play out like the radio dramas you hear being blasted in jeeps or taxis–except, of course, for the characters being bottles. Also, to be fair, the commercial is executed really well; we're talking lighting, sound, the shot, editing—all line up so that you actually feel like the bottles are alive, and in love, somehow. It almost makes up for that unexplainable feeling you get watching it. 

filipino commercials
The commercial starts with a confrontation between the two.
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
Alcohol has the brilliant idea of going the "tanan" route.
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
Whoa, how is there so much tension in this shot?
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
Are they ...making out? 
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
And off they ride into the sunset. But it doesn't end there. 
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
Is this what we think it is?!
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
Our eyes!!!
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
You can guess what happened next.
PHOTO BY Twitter / Hygienix Philippines
filipino commercials
Yup, it's a baby.
PHOTO BY Twitter / Hygienix Philippines

And it's not just any baby, it's Hygienix's line of skin-friendly alcohol. It all makes sense now. Somehow. We have to commend whoever came up with this idea—and possibly ask if they're okay! 

Add this to the list of the craziest Filipino commercials:

[twitter:https://twitter.com/hygienix_ph/status/1389803806796382213]

"Anak ng ...kakaiba!" You can say that again. Best part is that this isn't even the first crazy commercial Hygienix has dropped. From animated shorts to hand puppets, they definitely know how to get your attention. Let's throwback to the viral clip with Boy Abunda and Maine Mendoza!

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Source: Spot PH

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